Welcome to Defy Appliances

Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances.

Established in 1905, Defy made its debut by manufacturing the first electric stove in South Africa. In the last 80 years, the brand has further entrenched its footprint in South African households through manufacturing durable goods such as gas ovens, washing machines, dryers and ovens. This lead to Defy becoming the biggest white goods manufacturer in the country while presenting the largest product range in South Africa.

In 2011 Defy was attained by leading Turkish home appliance group, Arcelik. The group has invested over 1 000 000 million rands in Defy since its takeover, focusing on innovation, brand development and its people.

Please note that in order to purchase any product or for pricing queries, you will need to visit a retail outlet that sells kitchen and laundry appliances.

Defy operates three factories:

  • Jacobs
  • Ezakheni (Ladysmith)
  • East London

All factories have been accredited in terms of ISO 9001-2009.

Our products can be viewed online at www.defy.co.za or by visiting the various dealers countrywide

Sales & service centres are available country wide in the major provinces – please refer to our website www.defy.co.za for contact details and addresses.

Also like and follow us on Facebook www.facebook.com/DefySouthAfrica/, Twitter twitter.com/defy_sa, Instagram instagram.com/defysa/.

Defy’s Cooking Appliance Range is at the heart of our business, bringing style to the ritual of baking and excitement to the idea of preparing a family feast in your home. Our Gemini Collection boasts a sleek and sophisticated new design, coupled with  Feast Master Capacity, ideal for bulk cooking. Defy’s signature Thermofan Technology allows you to use both baking trays at the same time, cooking multiple dishes simultaneously without any flavour or aroma transfer.

Defy has recently included a stylish range of small domestic appliance which includes a range of blenders, juicers and coffee makers.

Our Cooling range has extensive range of NO FROST fridges which offers both DUAL COOLING technology (which basically means there is fan in the fridge for greater humidity control – better energy efficiency, better odour control, fresher food for longer) and a 4 star freezer.

Our DFF420 offers sophisticated Blue Light Technology, extending the life of your fresh produce.

Defy also offers the largest capacity in the market with a 1 meter wide range.

All Defy units offer an Auto Defrost fridge section, allows even static  units to automatically drain any excess liquid through the back. Defy’s well-renowned chest freezer range offers a multimode function, allowing you the freedom to convert your unit between a fridge, chiller and freezer.

Our laundry range boasts Aquafusion technology in our front loaders which maximises washing power efficiency ensuring you get the most out of your detergent. Surf’s up with Defy Aquawave drum technology in both top and front loaders. The technology aids in more effective washing.

The company supports its brand position further through its own sales, warehousing, and distribution and after sales service functions.

Trading hours at our branches are Monday – Friday.

Business Enquiries

Head Office

  • Phone: +27 31 460-9711
  • Fax: +27 31 460-9800
  • Address: 135 Teakwood Rd,
  • Jacobs, 4052, Durban,
  • South Africa
  • Google map

Purchasing Division

  • Phone: +27 31 460-9738
  • Fax: +27 31 460-9999

Exports

  • Phone: +27 31 460-9844
  • Fax: +27 31 460-9803

Send us an enquiry through our feedback form or request a service.

Defy Owners Outside South Africa

It may be possible that the freight and import taxes far exceed the economic viability of importing parts. Therefore we suggest that you contact your local repair and spare specialist and try to obtain compatible parts, e.g., where this may be possible:

  • Compressors and thermostats for refrigerators.
  • Spiral and solid plates, switches for these plates.
  • Thermostats, elements for stoves, ovens and hobs.

In case of front load autowashers, the original design was a European origin and items such as motors, fan belts, thermostats and timers may have compatibility with other products in your country.

The following information is required:

  • Model number
  • Serial number
  • Description of item
  • Function of item